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Dynamics of International Advertising: Theoretical and Practical Perspectives, Third Edition
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Product details
Explore the complexities of international advertising with this comprehensive guide. The third edition offers updated statistics, case studies, and insights into cultural, political, and economic factors affecting global campaigns. Ideal for advanced courses in advertising and marketing.
Product details
Explore the complexities of international advertising with this comprehensive guide. The third edition offers updated statistics, case studies, and insights into cultural, political, and economic factors affecting global campaigns. Ideal for advanced courses in advertising and marketing.
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